KIng of Cameron Book Campaign

King of cameron Pop-Up Experience

In order to promote and celebrate the release of the book The King of Cameron, I lead the creation of a pop-up experience that was exhibited at an alumni event. The pop-up featured a projection of the sidelines of a Duke basketball event, a soundscape of the inside of Cameron Indoor Stadium, a mini-basketball competition, an opportunity to record audio messages to Coach K, a display of photos and Chronicle newspaper covers, and a timeline of Coach K’s time at Duke.

My roles: Producer, Videographer (for projection), Audio Editor (for soundscape), Host, Strategist

My roles (for promotional video): Editor

Merchandise

Part of the campaign for The King of Cameron was merchandise. I attended Countdown to Craziness, a basketball hype event for Duke, as a photographer and videographer and took this picture. After some light editing for it, I realized it could make a powerful poster. I came up with the general concept, and the agency’s graphic design team polished it.

Roles: Photographer, Photo Editor, Concept